Week 8 Answers
- What is the primary focus of hyper-personalization in marketing?
a) Reducing marketing costs
b) Increasing email promotions
c) Providing customers exactly what they are looking for
d) Limiting customer data collection
Answer: C
- What is a key risk of hyper-personalization mentioned in the document?
a) Increased marketing costs
b) Reinforcing biases
c) Reduced customer engagement
d) Limited data collection
Answer: B
- What is the first step in implementing AI for personalized B2B customer experiences?
a) Train Your AI Algorithms
b) Collect and Analyze Customer Data
c) Identify Your Goals
d) Choose the Right AI Tools
Answer: B
- Which AI tool helps in enhancing customer experience by automating one-to-one engagements at scale?
a) Visual Product Configuration
b) Intelligent Search
c) Guided Selling Assistants
d) Buyer Intelligence
Answer: C
- Which phase involves assembling a team with diverse perspectives?
a) Validate & Support
b) Assess & Prepare
c) Design, Build & Document
d) Implement & Review
Answer: B
- What is a key consideration when designing AI products to mitigate negative impacts on society?
a) Maximizing profit
b) Reducing environmental impact
c) Increasing product complexity
d) Minimizing user interaction
Answer: B
- What is the primary function of chatbots in customer service?
a) To replace human agents entirely
b) To engage in deeper, more complex conversations
c) To save companies time
d) To frustrate customers
Answer: C
- What is the limitation of AI in customer service mentioned in the document?
a) It can be unpredictable
b) It always understands context
c) It replaces human touch completely
d) It reduces efficiency
Answer: A
- What is the first step in the journey to intelligent pricing according to the document?
a) Build a business case
b) Think big, start small, scale fast
c) Build on industry norms
d) Implement AI tools
Answer: A
- What is the main focus of Phase 1 in implementing revenue levers?
a) Scaling successful pilots
b) Rapid assessment
c) Quick wins
d) Contract improvement
Answer: C
