AI in Marketing Nptel Assignment Answers All Weeks [1-12] – 2025

Course layout:

Week 1: Understanding the basics of AI in Marketing (Continued), Introduction to AI Algorithms, Designs of AI, Transition process and AI matrix.

Week 2: Customer value and Role of AI in Value Delivery Process, Transforming Marketing Strategy using AI (Continued).

Week 3: Using AI for STP, Application of AI in Marketing Mix, Marketing Information Systems and its Components.

Week 4: What is Marketing Research (Continued), Individual Dynamics and its influence on Consumer Behaviour, Consumer Buying Decision Process, Understanding Customer Journey (Continued).

Week 5: Customer Experience: Meaning & Characteristics, Personalization: Going Beyond Segmentation, Avatar marketing.

Week 6: Standardization, Personalization & Relationalization of Brands using AI, Understanding Networks and Brand Network Effect, Understanding the Use of AI for Addressing Competition, AI and Brand Equity, AI and New Brand Realities (Continued).

Week 7: AI for Value Creation and Product Development, Personalization and hyper-personalization Using AI(Continued).

Week 8: Implementation of AI by Product Managers, AI in Service, Pricing Strategies Using AI (continued).

Week 9: Role of AI in Advertising (Continued).

Week 10: AI in Sales promotion and Direct Marketing, AI in PR and Publicity and Social Media Marketing (Continued), Personal Selling using AI, Sales management using AI.

Week 11: AI and Marketing Channel Management, Omnichannel Marketing and Retailing, Changing face of Retailing in the age of AI, AI in Logistics Management (Continued).

Week 12: Navigating Ethical Challenges in AI (Continued), AI and Sustainability.