Brand Management Nptel Assignment Answers All Weeks [1-12]

The course titled ‘Brand Management’ traces the journey of brand development from marking animals of their owner’s name to today when the value of brands competes against GDPs of countries. It covers several theories such as brand personality, brand identity, brand architecture in detail besides providing insights into activities carried out by brand managers on a daily basis. The course ends with a detailed discussion on sources of customer based brand equity and methods of arriving at financial valuation of brands

INTENDED AUDIENCE: Students and Researchers of Marketing and Management

PREREQUISITES: Marketing Management

INDUSTRY SUPPORT: All business organizations that are seeking to develop branded products/services