Business to Business Marketing Nptel Answers All Weeks [1-12]

Business to Business Marketing (B2B) has been one of the most discussed topics in marketing. It involves all kinds of industries be it manufacturing or service oriented ones. It encompasses small, medium and large industries and creates employment for large number of people. Business organizations have been constantly trying to optimize their processes and products in order to provide better products and services to other firms and thus constant innovation in such organizations has been the norm. With growing technology, better transport facilities and advanced research it has grown at a much faster pace in comparison to others.

This course aims at building a strong theoretical base as well as enhances the learner’s knowledge on designing successful business strategies and programs. As a part of this course, case studies from across the globe would be used to bring in an experiential learning among the learners.

PREREQUISITES: 12th, the Course will aim at building Fundamentals of Industrial marketing at a Beginner’s level

INDUSTRY SUPPORT: This course will be extremely helpful for anyone who is working in the industry in various capacities. It will be helpful for employees of large companies, Public and Private sector undertakings and SME’S