Marketing Research and Analysis Nptel Answers All Weeks [1-12]

ABOUT THE COURSE : Marketing research and Analysis (Application oriented) is a 12 week course which is an extension of the 08 week marketing research and analysis course. In addition to the existing material relating to research design, scale development, sampling and multivariate data analysis we have added 04 weeks of text analysis. It is intended to give a step by step approach for researchers who are involved in data analysis for their thesis and publication work. Industry practitioners can have a real time feel of the data analysis process. It describes the tools covered under multivariate data analysis techniques like univariate tests, deep analysis of various regression analysis techniques, factor and cluster analysis, discriminant analysis and SEM in detail etc. along with some of the non-parametric techniques. SPSS and AMOS software has been used and explained for data analysis.  In addition now this course also covers topics like text data collection, text cleaning, text preprocessing, sentiment analysis, topic modelling, part of speech tagging and named entity recognition with the help of python and google colab. Even beginners will find it easy as the python codes are made available. This will help researchers to not  only handle quantitative data but also large amounts of qualitative data available on the internet.

INTENDED AUDIENCE :  Corporate executives, U.G, P.G and PhD students from the management discipline. It is a core as well as elective course for UG and PG.

INDUSTRIES THAT WILL RECOGNIZE THIS COURSE : All Industries both in Public and Private space , academic institutions and Research organizations.